MyFDB.com V3 Redux
Role: Creative Director (Interactive/Web/Print)
I lead interactive & creative on this project for 2+ years from concept through investment and sale. This third version introduced a Pro paid service, newly tuned marketing funnels/testing and more social features. Entire app redesign and refactor. I was responsible for coordinating the development team and my production responsibilities leading the design/front-end code.
FADER Fort SXSW 2012 app for Mobile Roadie
Sr. Interactive Developer
The FADER throws it's FORT tent event every year at SXSW for upcoming artists. Mobile Roadie had me build an interactive schedule so the folks at the event could know what act was on currently, and who would be playing later, tomorrow & the next day. Attendees signed up for giveaways through the app using QR codes posted in the area. Winners were announced on stage later in the day or the end of the night. The event had 50K+ RSVP @ SXSW 2012.
InfiniteScan.com V2 - Responsive mobile web streaming radio app.
Founder, designer & developer.
I designed, built and maintain this project. It is a beta product that has seen three versions over three years. It is also my test-bed for wild-west pieces of functionality and design. I promote the product currently to friends and colleagues in beta. It's a free web radio that works on any HTML5 browser with audio capabilities. That means desktop browsers, iPads, iPhones, Kindle's, Windows Tablets etc... all work alike. The app is responsive from desktop down to phone and features an image-less design for performance.
The second major version of MyFDB.com. I lead design and development through a major re-write and redesign adding a verification funnel similar to how Twitter operates their identification verification process and deeply integrated analytics that proved very useful for new sales/leads.
"The IMDB of Fashion" was the original tag-line for this startup. My involvement started with the first prototype through this first production release and through the sale of the company. I coordinated design and development teams while being only producer of design assets and front-end code. The site catalouged tens of thousands of models and fasion professions, thousands of companies in fasion and all the meta-data available for them. Partnerships with BCBG, Max Azria and others lead to a successful investment and sale of the company to a Tokyo based fasihon industy venture capital firm.
After working with MyFDB, Handbago contacted me about designing an e-commerce dedicated to hand bags. I helped them design a site that would help people compare, look at and buy bags curated by the sites's owners and with social feature for user contributors.